Flat, milky raw log footage straight out of the camera The same footage graded with FrameCraft — cinematic look
REC · FRAMECRAFT v1
22 PROFILES · iPhone → ARRI
DaVinci Resolve Studio · macOS AS
HERO-FRAME 00:00:12:06

Grey in. Cinema out.

Cinematic color in four clicks.

FrameCraft measures your flat log footage, fixes it, then drops one of 40+ looks measured from real cinema frames — right inside DaVinci Resolve. No LUT that breaks on your light. No colorist required.

DaVinci Resolve Studio macOS Apple Silicon Watermarked trial — try before you buy
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Your camera is in here

22 camera profiles. Even your iPhone.

Pick your brand, done — FrameCraft does the color math. Shoot log and it just works. And if you don't: Rec.709 and HLG are in here too.

iPhone Apple Log Sony S-Log3 Panasonic V-Log Canon C-Log3 ARRI LogC4 Fujifilm F-Log2 Blackmagic BMD Film DJI D-Log Nikon N-Log RED Log3G10 + Rec.709 · HLG · Rec.2020
01

You know the feeling

It's not your eye. It's your tool.

A LUT is a fixed table. It knows nothing about your image, your light, your exposure. So it breaks on exactly the footage that needs saving.

FrameCraft does it the other way around:
measure first, then grade.

  • You load a LUT pack — and on your light it tips green or burns the highlights away.
  • You try to do it "properly" with color wheels — two hours later it looks different, not better.
  • Two clips from the same shoot have two white balances, and your reel flickers in the cut.
  • Shot at night? The LUT drags the scene up to daylight. The mood is gone.

FrameCraft measures your footage first — white balance, exposure, how bright the scene should really be — then lays the look on to fit. One node. Four steps. Done.

02

Auto-Rescue

Bad footage?
Built exactly for that.

Too dark, green, blown out — no LUT on earth saves that, because a LUT doesn't know your image. FrameCraft measures what went wrong first, corrects it, then puts the look on top. One click on Analyze hero frame and watch. Skip the sliders — one click and your shot is neutral.

~2 stops underexposed log, shadows crushing After FrameCraft correction: cleanly exposed, night-blue look
−2.1 EV · shadows

Two stops too dark

Shot in shadow, blacks crushing. Detail seemingly gone.

Exposure
Look
Green cast white balance, wrong under artificial light After correction: neutral white balance, warm golden look
+62 tint · green

Nasty green cast

Wrong white balance under artificial light. Skin goes sickly.

White balance
Look
Overexposed, highlights blown out to white After correction: highlights recovered, amber-night look
+1.9 EV · clip

Blown out

Highlights slammed to white. Looks like it's lost.

Exposure
Look
Comparison: a normal LUT drags night up to mid-grey vs FrameCraft keeping night as night
Night stays night. Left, a normal correction drags the night scene up to mid-grey. Right, FrameCraft knows night is allowed to be dark — grounded on ~2,000 films.

The difference

A filter drags your night to day.
This one knows what you shot.

One click measures white balance and exposure, then locks them for the whole clip — no flicker. Click each of two clips from the same shoot and they land on the same target. Your reel stops jumping.

±0.08%
exposure match across clips, measured in the frame center
<0.25 EV
correction on a night scene — instead of ripping it up +2.0 EV
03

40+ curated looks

One frame. 46 worlds.

Film 24 · Ad 12 · Music video 10
Scroll → the same frame through every look
FilmCool teal cinematic look, Iron Hour
Iron Hour01
FilmCool dark look, Night Blue
Night Blue02
FilmWarm grainy street look, Grit & Gold
Grit & Gold03
FilmWarm glowing look, Golden Hour
Golden Hour04
AdAmber Night look
Amber Night05
AdTeal & Orange look
Teal & Orange06
AdClean & Bright look
Clean & Bright07
AdVivid Pop look
Vivid Pop08
Music videoNeon Night look
Neon Night09
Music videoGolden Punch look
Golden Punch10
Film 24 Iron Hour, Grit & Gold, Night Blue, Golden Hour, Bleach, Monochrome (true B&W)
Ad 12 Amber Night, Clean & Bright, Vivid Pop, Teal & Orange
Music video 10 Neon Noir, Golden Punch, Desert Punch, Vivid Impact

Neutral defaults: dropping FrameCraft on a clip changes nothing at first. Every effect is opt-in — you build the look up, it's never forced on you.

This is how you drive it

Category, look, done.

No node tree · one click swaps the mood
FrameCraft · Look picker● LIVE
Neutral log frame Iron-Hour look, cool teal Golden-Hour look, warm Golden-Hour look, dialed back
Unlock all 40+ looks — 89 € Test the full version free · never buy blind
04

The difference

Measured, not painted.

Most LUT packs are the gut feeling of one person who turned sliders until it "looked good".

FrameCraft works differently. Every look is measured from over 150,000 frames of real productions — not "inspired by": the actual color distribution of real films, ads and music videos, computed and distilled into a grade.

150k+
cinema frames the looks are measured from
~2,000
real films ground the auto-correction

A normal LUT tool drags a night scene up to mid-grey. FrameCraft knows night is allowed to be dark, and lets it stay night.

For the skeptic — the proof numbers

Exposure matches across clips: the same frame at −1.5 / 0 / +1.5 stops lands within ±0.08 % in the frame center after the hero-frame correction.

Night stays night: synthetic night scene, correction under 0.25 EV instead of a +2.0 EV rip-up.

Colors converted correctly: for iPhone Apple Log, Sony, Panasonic, Canon, ARRI and 17 more cameras — the real color conversion from published manufacturer primaries, not just a tweak on the luminance curve.

Hero-frame analysis● MEASURING
Wrongly exposed, color-cast log frame Frame after hero-frame correction

One click reads white balance and exposure from a typical frame, then holds them for the whole clip. That's the "measure" that a LUT can't do.

05

Nobody else in this class does this

It sees your scene. Sky, skin, background.

FrameCraft finds the sky, the skin, the background — automatically — and grades them separately. Darken the sky, protect the skin, cool the background, all masked and tracked across the whole clip.

It runs locally on your Mac. No Python. No cloud. No upload, no wait. In Resolve this would be a power window plus a tracker plus a node — 20 minutes of colorist work. Here it's automatic.

This is the one thing no LUT pack in the world can do: it tells apart the sky and the person, and treats them differently.

Neural Engine · scene segmentation~23 ms
Frame with automatic scene masks — sky, skin, background — highlighted SKY SKIN BACKGROUND
Sky · auto-detected, darkened
Skin · protected, kept natural
Background · cooled & tracked

Runs on Apple's Neural Engine, ~23 ms per frame, entirely on-device. This is what a colorist does by hand with power windows — automatic here.

06

From grey to finished

Four steps. Under two minutes.

One node in Resolve · top to bottom
Step 01

Pick your camera

Drop FrameCraft on the clip, pick your camera brand — iPhone, Sony, Lumix, doesn't matter. FrameCraft converts the color correctly, not just the luminance curve.

iPhone · Apple LogSony · S-Log3Lumix · V-Log+ 19 more
Step 02

Analyze the hero frame

Park the playhead on a typical frame, one click. White balance and exposure snap into place and stay locked for the whole clip. No flicker.

Step 03

Choose a look

Category up top (Film / Ad / Music video), look below. The image jumps into the mood instantly. The first pick often already sits.

Step 04

Fine-tune — or don't

Intensity, tone, color density, skin protection. And if you want: diffusion, halation, vignette, grain, sharpness. All opt-in, all reversible.

DaVinci Resolve · FrameCraft01/04
Step 1 — camera profile picked, neutral Step 2 — hero frame analyzed, exposure sits Step 3 — look chosen (Iron Hour) Step 4 — fine-tuned, color density high
07

The bonus

The expensive-lens glow — as a slider.

Density · Diffusion · Halation · Vignette · Grain
what others sell as an add-on, included here
Optics & fine-tuning● LIVE
Base grade Density mid Density high With radial-blur vignette

That soft, expensive "shot-on-film" glow around the highlights — you'd normally only get it with a 200 € diffusion filter in front of the lens (and then it's baked in forever). Here it's a slider you can dial back to zero.

08

Coming free for early access

What you buy today is only the start.

Planned, not yet in the build · free updates for early-access buyers

Lens character Coming free

  • Real lens simulation from prescriptions — distortion, chromatic aberration, coma
  • Not just the color of a film, the glass character too
  • Vintage swirl, soft coating, real optics

Anamorphic & bokeh Coming free

  • Horizontal blue streak flares — one slider, no 8,000 € anamorphic
  • Lens-specific bokeh shape after the fact — onion rings, cat-eye, swirl

AI depth masking Coming free

  • Separates foreground and background by depth, grades them apart
  • Runs on the Neural Engine, on your Mac

Honest note: these are planned, not in the build yet — nothing above clicks in the trial today. Early-access buyers get them as free updates when they ship. Founder price means you pay the least and get the most.

09

Real footage, real people

Shot on the same cameras you shoot on.

Creator result graded with FrameCraft
@yourhandleLumix S1II · V-Log
Creator result graded with FrameCraft
@yourhandleiPhone · Apple Log
Creator result graded with FrameCraft
@yourhandleSony · S-Log3

Early access — these are placeholders for the first real creator results. No fake reviews, no invented numbers. Just footage, once it's shot.

10

Early Access

The cinematic look, without becoming a colorist.

One-time payment. No subscription. The signed version and the next feature updates of this version are included.

No subscription. No yearly fee. Pay 89 € once, it's yours.

Early Access
89 € 149 €

One-time · signed version + feature updates included

Early-access price — goes up to 149 € at public launch.

  • 40+ looks · 3 worlds · 22 camera profiles incl. iPhone
  • Auto-Rescue + hero-frame matching · night stays night
  • AI scene-masks — sky / skin / background, on-device
  • macOS Apple Silicon · DaVinci Resolve Studio
  • Full watermarked trial — never buy blind
  • 14-day money-back guarantee
Get Early Access — 89 € Try it free (watermarked)

Early Access = not yet Apple-notarized. One extra click on install — the signed version comes free.

Secure payment via Lemon Squeezy VISA · Mastercard · Amex · PayPal · Apple Pay

14-day money-back guarantee · macOS Apple Silicon

Dehancer: from 588 $/yr · Filmbox Pro: 995 $ · CineDream: 99 $/yr.
FrameCraft in early access: 89 € once — no subscription.
11

Trial & FAQ

The honest answers.

Full version, watermarked · test everything on your own footage first
Can I try it before I pay?
Yes, properly. You get the full version — all 40+ looks, every slider — with a subtle watermark in the image. Test it on your own footage, then buy a key: drop the license.key file in (it comes by email), restart Resolve, watermark gone. You never buy blind.
Do I need DaVinci Resolve Studio?
Yes. FrameCraft is an OFX plugin, and the free version of Resolve doesn't load third-party OFX plugins. With Studio (one-time ~295 €) it runs. If you edit in log, you probably already have Studio.
Does it run on Windows?
Not yet. FrameCraft is for macOS with Apple Silicon (M-series chips). Windows is on the list — no date yet.
What does "Early Access — unsigned" mean? Is it a risk?
Honestly: just one extra click. This version isn't Apple-notarized yet. The included installer clears the plugin for macOS once (double-click INSTALL.command, maybe your admin password). After that it loads normally in Resolve. The signed version comes as a free update — no re-purchase.
Isn't this just a LUT pack?
No. A LUT is a fixed table that doesn't know your image. FrameCraft measures your footage first (white balance, exposure, scene brightness) and lays the look on adaptively. That's why nothing breaks on unusual light, and why night stays night. It also masks sky, skin and background on-device — no LUT can do that.
Does it work with my camera / my iPhone?
Yes — 22 camera profiles. Front and center: iPhone (Apple Log). Plus Sony (S-Log3/S-Log2), Panasonic (V-Log), Canon (C-Log/2/3), ARRI (LogC3/LogC4), Fujifilm (F-Log/F-Log2), Blackmagic (BMD Film), DJI (D-Log), Nikon (N-Log), RED (Log3G10) — and plain Rec.709 & HLG. FrameCraft converts the color space correctly, not just the luminance curve.
Do I get updates?
Yes. Early-access buyers get the signed version and the next feature updates of this version for free — including the roadmap above (lens character, anamorphic, depth masking, bokeh) once they ship.
Refund?
That's what the watermarked trial is for: test the full version on your footage before any money changes hands. 14-day money-back, as long as the key hasn't obviously been used in production.

Grey in. Cinema out.

Cinematic color in DaVinci.
In four clicks. No colorist.

Test the full version on your own footage first. If it fits, it's 89 € once — the signed version and the next updates come free.